Did you know...
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82% of
Canadians 18 and older drink coffee.
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67% of
Canadians drink one coffee a day, compared
to 55% of Americans.
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Approximately 25% of coffee drinkers use
blend coffee.
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75% of
consumers prefer to pay more for a better
quality product.
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73% of
Quebecers drink coffee, compared to 54% of
Atlantic Canadians and 66% in Ontario and
the western provinces.
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Canadians
drink an average of 2.9 coffees per day.
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50% of
Canadians drink specialty coffees (espresso,
cappuccino, layered coffees, latté)
-
6 % of
consumers in the Canadian West drink instant
coffee, compared to 46% in the Atlantic
provinces.
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52% of
Canadians drink at least one coffee with
lunch.
-
Finally…coffee
is the most-drunk beverage in Canada, ahead
of soft drinks, juice and beer.
Source:
Coffee Association of Canada
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The Principal Characteristics of Coffee
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Body
Coffee with good “body” has a strong taste.
It fills the mouth, even with only a small
sip. A full-bodied coffee can be said to be
intense and penetrating.
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Acidity
Coffee with good
acidity has a slightly pricking, sweet taste
that can be noted on the tip of the tongue.
An acidic coffee is sharp and striking. The
higher the altitude at which a coffee is
cultivated, the higher its rate of acidity.
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Aroma and Flavor
Aroma is the pleasant
odour that emerges from the coffee when it
is infused and flavour is what is tasted in
the mouth. The flavour of good coffees is
said to be fruity or like roasted hazelnuts.
The more that coffee beans are roasted (the
darker it is), the more they lose their
natural flavour, caffeine and acidity rates.
On the other hand, it becomes more bitter
and astringent.
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